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Top 3 Tips on The Essentials of Great Web Banner Design

Whether you are going over a web banner design idea with a fine-tooth comb or have suggestions into consideration for a companion who needs a bit of your help, the presence of a web banner design can be felt without any glitches. Though a stand-out banner feels a dearth of thorough dedication and meticulous concepts, the process is no longer as difficult as nailing jelly to a tree. Since a web banner holds significant prominence for increasing the internet marketing of a business, you need to ensure that certain essentials are well taken care of. To help you do exactly that, we are providing below the most efficient 3 tips for creating an incredible web banner design. Read on!

web designing, web design, banner web design1. Must harmonize with the website’s design scheme

Since a banner is sketched out subsequent to the completion of a website, it is extremely important to ensure that the web banner layout goes well with the overall design. Particularly, it needs to be done on the web page the design is appearing on. You need to consider each and every facet of the comprehensive layout, including the design elements, color schemes, call to action buttons, texture and background color. The font size and font style should also be kept in mind. However, the challenge surfaces in endowing an exclusive appeal to the banner. Thus, try to comprise unique visuals, intriguing color accents and edgy fonts.

2. Use Animation

Before you raise your brows and wonder ‘doesn’t animation usage result into detrimental prospects’, let us shed some light on. Though using animation can be disadvantageous in website design, the inclusion of animatronics can be a good idea for designing web banners. In fact, if you intend to develop an effectual CTR for the banner, animation can work big time. Nevertheless, it’s crucial that the animation utilized, is quick to download. Thus, be careful whilst using animation for a web banner design as right moving graphics can help you enhance your banner visibility.

3. Include ‘Call-to-Action’

Not many would realize but visitors require a strong reason to click on a particular advertising banner. That’s where you need to get on the beam. By merely comprising attractive visuals and animations, your banner will not be enabled to compel the visitors. Therefore, ensure that you provide them with a reason to click – but in the form of a call-to-action. You can take some help of catchy words that will allow the visitor to sit up and notice. However, make sure not to place a call-to-action right after designing the banner. Rather, you can design a web banner around the call-to-action. At the same time, it’s important to remember that over time, the CTR of your web banner might commence to slow down. For that reason, focus on bringing transformations or changing the banner design on a frequent basis to sustain a high CTR.

The aforementioned tips on procreating an effective web banner design are sure to help you thorough. You can furthermore generate different ideas and designs for your banner to accomplish optimum efficiency. If you feel a particular layout works best, you can adopt that design for all your web banners.

Refashioning of Google home page

As we enter in the New Year with new resolutions and enthusiasm, Google had something different in its mind. The company came with little surprise for the 2012 internet users to see some nifty kind of changes taking place in the Google home page design. The world biggest search engine has come up with a number of changes in its home page. However, these changes are already been implemented by the company which is accessible to limited number of users. Let’s dig more deep into this issue and understand what all changes the company has come up at the Google home page.

google, google.com, google refashioning

The new design: Perhaps the changes by the company are still confined to limited number of users. So as per those who have gone through the same suggest that the new design comes up with a black strip running across on the top of the website along with a grey color logo. While hovering your cursor or clicking Google’s logo will cater you a drop down list of the services which the search engine provides the users. Thus the Google home page redesign work cannot be called as tricky or complex. The designers have made the layout or format more simple with some minimal and user friendly changes with this new sleek black bar all across the home page. Slowly and steadily the increasing numbers of users are able to see this new change in the home page design. The changes will soon be reflected over the other Google products like the Google Calendar, Gmail, Google Docs, and Picasa and so on.

Changes for new experience: The Google officials have their own reasons for this redesign of the Google home page. They claim that the changes will certainly give the users new and enhanced kind of Google experience. And the coming next few months will embark a number of more such updates and ideas pertaining to the look and feel. These updates and changes will be flocking in on a regular interval for the users all across the world to have a better and improved kind of user friendly experience. Users also agree that these changes have made the Google logo or the Google Doodle appear clean and better. Google however aims to give the users a consistent and seamless kind of online experience in each and every Google product people use with any device.

According to Google, the changes made in the home page are in the perspective of the roller coaster evolution taking place in the World Wide Web. This new redesign work employs a couple of latest web technologies including WebGL and HTML5. Google is also known to bring in a number of great changes in the world of internet, these homepage changes however was done to simplify the web experience of the users. However, the analysts have a different view on this subject, wherein they claim that the new design will help the search engine to promote the other Google products without even cluttering its webpage. Hence these changes are strategic to some extent, but still can be called as the one of biggest kind of home page revamp in terms of the drop down menu.