The term ‘Content Marketing’ might sound tricky to you initially, but when you realize its true meaning, you also understand its power. While running a business, the general process of marketing often fail to work. Convincing customers and fetching clients become a challenging task until you use powerful words and sentences to define your services. And content marketing does the same for you.
So what is content marketing? Content marketing is the process of creating, publishing, and distributing content to a targeted audience to pull maximum traffic, including clients and customers, to your brand. Content marketing is much more than advertising your business. It is a medium to interact with your customers and describing the benefits they will derive from your brand or services. Moreover, it brings you closer to your consumers and earns their trust and loyalty. From delivering engaging stories to creating an interest, content marketing brings the best ROI to your business.
The best thing about content marketing is, it creates a huge community of loyal customers who seek to invest in your product. If quality is delivered on a regular basis, customers will instantly trust your product during purchases. Moreover, the content can encourage clients to trust your brand and give them a better understanding of your services so that they can fulfill their needs.
Not to forget, if we think about the digital perspective, then a content can improve your brand SEO and list it at the top of search engines like Google, Yahoo, and Bing. A great content can boost your site SEO and bring more connections and improved ranking.
Whether you are running any kind of business, you always go through a competition in the market. People peek into your website or Facebook page to find content which is beneficial to them or something that could be worth buying. So if you showcase an experience with the help of videos or pictures, it can give a mileage to your brand.
Content Marketing also brings awareness to your brand and fetch quality traffic. People who never knew about the existence of your brand, now realize that you deliver something worth trying. They Google more about it and come across your blog where your content is promoted and platforms where they are actively distributed.
Another interesting feature about content marketing is, it can convert your visitors into leads and leads to buyers. When a visitor is first aware of your brand, he/she ponders it and finally comes to a decision. So creating that awareness is a significant step, and only content marketing can do that. Not only this much, a content helps to nurture your brand and demonstrates your expertise and the security people will derive out of it. Eventually, people will automatically share the content on social media and other channels when they realize it is worth what they expected for.
But of course, you should remember that the content should be engaging enough and contain the informative information for building a lifetime relationship. Aim to become a trusted source for people and ensure them about it. Popular digital marketing channel, Hubspot, writes daily content which is influential to readers. Hence, they have the biggest number of followers who trust their services. Similarly, Moz.com, the leading SEO-based company, talks about search engine tactics, inbound and outbound marketing, etc., which readers find quite helpful and beneficial to their business.
Getting started with Content Marketing
When you realize the importance of a content, you need to plan a strategy for marketing it. So first you need to determine the objectives of your brand and the role content marketing is going to play in it. Next, determine your target audience and their interests and area of concern. Make sure both your audience and the content meets the same area of interest.
Start developing the content. The content should represent the values of your service and should be search engine optimized. Not to forget, it should value your audience, influencing them to interact with your brand.
Finally, when the content is built, reviewed and done, distribute it across different relevant channels, including social media pages. Present its different patterns and styles so that the audiences are not bored or annoyed with it.
Resources for effective Content Marketing
Now that you are acquainted with the content marketing thing, you should also consider following a few beneficial resources those can help you get started with content marketing. Resources like Contentmarketinginstitute.com, Moz.com, and Hubspot.com are the leading platforms to help you get started with content marketing. They provide an easy guide to all the aspects of content marketing and the steps to create a content marketing strategy.
Content is not simply considered as the king. But because it has the power to bring a revolution in business, it is adopted by every small and medium-sized company.
**Originally published in the Assam Tribune (November 17)