16 Powerful Content Marketing Advice from Experts

Posted on in Content Marketing, Marketing




If you want to see your business survive in the industry, then you need to feed its heart. Without proper marketing, your business won’t survive in the market and to maintain it, you need to focus on the content marketing part. Content marketing is the heart of any online business. Alright, tell me, how will you notify your customers what new product you are introducing? Or what new features does it contain that would be beneficial to them? Without writing a content, your consumers won’t be updated with this kind of information. And to fetch more leads and maintain your customers, you need to write great content. But have you thought, how will you write a great content that puts life into your business? So here are a few great killer content marketing tips by experts that you should mandatorily follow.

The Killer Content Marketing Tips

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Story first

The best content creators visualize their story as the root of their communications. They never consider their content as any marketing campaign and view it as a possibility to communicate with their customers. They put an individual voice that keeps it unique to the brand. They consider their content as a voice of their own and not a task. The best content creators experiment with the different types of content and tend to take risks. They love to have fun.

Analyze your content marketing philosophy

If you are focusing on one way and it’s not working, then change your philosophy of content marketing. Content marketing is not just about writing shitty content and marketing it just to pull traffic. It’s all about what benefit your customers are deriving from your content and how interactive it is. Try to see the difference between a content and a story.

Create actionable content

Create a content that makes your audience go in awe. Most companies tend to put only their list of services and features. Readers will just look around them and leave and never come back. Write it in a way that amazes the reader and they obtain the curiosity to learn about your product more. Avoid writing it as a business because you should focus on your customer’s requirements and not your business.

Don’t forget LinkedIn

Most companies trail after Facebook and Twitter only. Because they are the splendid platforms, doesn’t mean that you should forget the professional networks too. A place like LinkedIn brings even more productive results compared to Facebook and Twitter. If you share your content to LinkedIn groups, you will probably derive better results.

Build a team

A great story comes from a great team of people. When the brilliant minds combine, it brings out a narrative and influencing story. Build a team with the amazing people, including a copywriter, editor, marketing manager, and creative director. Decide the story and the format and mix it with some marketing strategies to bring better results.

Get influencers

The influencing people are those who can advise you on the working marketing methods and guide you with the content. There are certainly a number of people in the industry who can guide you with this. They can be authors, bloggers, marketers or anyone. They play a major role in content marketing programs and write truly engaging content. You just need to identify them.

Make it interactive and engaging

Your content shouldn’t sound like it is written for business or by a bot. Write it in a way so that people understand that a human wrote it and write it in an interactive way. Pretend you are directly talking to the reader and make them feel like you are personally interacting with them. Make it even more engaging.

A book is your best business card

To be a successful content marketer, you should definitely write a book. A book can build credibility to your profession and your customers will even trust you more. You can offer your readers to download the ebook for free with call-to-action links on your website. You can even sell or upload the book on Amazon or offer it in exchange of blog subscriptions.

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Socialize

Socializing is the Holy Grail of your content. Unless you spread the word about the content, your audience will be left unaware of it and a great piece of content will get buried in this massive market. Embed social sharing links to your blog post so that readers can share it. Embed the social sharing links on every page of your content.

Be consistent

Maintaining brand consistency is one of the major aspects of the content marketing. Whether it is the tone of your content, the writing pattern or the quality of your content, you should maintain a uniformity in it. The biggest brands follow this formula and hence, they are read and followed by most people. If you frequently change it then people will definitely lose importance for your business.

It’s not about you, it’s about them

Content marketing is never about you, it’s all about who read it. It is the most successful methodology to build customer loyalty and generate leads. Always show how customers will be benefitted with your product rather showing your product’s features and specifications. Customers are more concerned about their own benefits. They don’t care about your product’s facets.

Serve your customers’ needs

Understand what your customer needs and they benefit they want to derive from your product. Try to serve their needs rather focusing on the needs of your business. Take the time to know your customers and understand your role in their lives. Content marketing is a voice to serve the purpose of the customer.

Speak like a human, not a bot

Most contents are written just for the sake of writing and hence, they miss the soul. If your content lacks uniqueness, then no one’s going to care about it. Speak like a human and put your heart and soul into the content.

Create the same topic with different variations

Writing the same content with different angles. People like to read something twice or thrice before they can completely trust it. Get the content fixed in their hearts and minds and ensure them that what is written is absolutely right.

Reply to reader’s feedback

Always respond your customer’s feedbacks and suggestions. Answer them in full sentences and don’t keep it too short. Create a blog post with every single question so that your customer believes that you are listening to them. Avoid ignoring any question.

Keep the promise

Always stick to what you are writing. If you ensure your customers with something, stick to it. A content is a true promise to your customers and if it is not, then you are just doing business. Do not stop or break it, just fulfill it.

Reference: http://www.toprankblog.com/pdf/29-content-marketing-secrets-ebook.pdf